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      • EN
      • Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sales. This book exemplifies the critical roles that color plays in branding and marketing, and introduces the basics of color theory. Meanwhile, with useful charts of rich color schemes, the book shows the unlimited possibilities in creating effective packaging colors for different products, which is further examined by a selection of outstanding package designs from around the world.

      • Title
      • Color Sells : Choose the Right Colors for Your Package
      • Price
      • KRW 40,000
      • Publisher
      • Send Points
      • ISBN
      • 9789887928386
        • Pages
        • 256pp
        • Size
        • 215mm x 280mm
        • Binding
        • Soft Cover
    EN

    Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sales. This book exemplifies the critical roles that color plays in branding and marketing, and introduces the basics of color theory. Meanwhile, with useful charts of rich color schemes, the book shows the unlimited possibilities in creating effective packaging colors for different products, which is further examined by a selection of outstanding package designs from around the world.

    KOR

    색상 심리학은 색상이 우리 마음에 큰 영향을 미치며 제품 포장에 널리 적용되어 판매 촉진에 큰 성공을 거두었습니다. 이 책은 브랜딩 및 마케팅에서 색상이 수행하는 중요한 역할을 예시하고 색상 이론의 기본을 소개합니다. 한편, 풍부한 색 구성표의 유용한 차트를 통해이 책은 다양한 제품에 대한 효과적인 포장 색상을 만드는 무한한 가능성을 보여 주며, 이는 전 세계의 뛰어난 패키지 디자인을 통해 더욱 자세히 검토됩니다.

    상품 목록
    KRW 40000 수량증가 수량감소